"If It Can’t Be Made Sustainably, It Doesn’t Need to Exist Yet": Chloe Asaam on Design, Integrity and the Ghanaian Fashion Ecosystem
Chloe Asaam’s work has never fit neatly into one box, and she has stopped trying to make it. A fashion designer and sustainable growth strategist operating out of Accra, she helps emerging brands and creatives find their footing while building her own practice with intention. In this conversation, she talks about the rule that governs every production decision she makes, the culture of exploitation she refuses to enable, and why growing slowly might be the most radical thing a designer can do right now.
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Making Room for Others: Paloma Duran on PR, African Fashion and the Art of Authentic Storytelling
Paloma Duran has built her practice on a conviction that visibility should feel like belonging. As PR and brand awareness consultant and newly appointed PR, Culture and Events Director for ELLE Afrique, she works at the intersection of fashion, culture, and global storytelling, connecting African creativity with the audiences and markets it deserves. In this conversation, she reflects on navigating racism in the French fashion and luxury industries, learning to claim her worth, and what it really takes to make room for others.
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