31 Conscious Brands Made In Africa And Beyond To Shop Now
Model @Graobe_noelle dressed in Imane Ayissi - “Saturday night in Paris”, Creative Direction of @Badaraofficial
Being even more intentional was one the great lessons 2020 left us with. As a way to keep that in mind and in the light of our interview with ethical fashion expert Jacqueline Shaw back in November 2020, we decided to take you through an exploration of sustainability throughout December over our social media. Everyday we were introducing a new inspiring brand that was either built on environmental and social impact or on the promotion of African textiles heritage. Discover our 2020 Conscious Countdown for a better shopping.
1. MAISON MBOSSO
2. STUDIO 189
3. BÉNI
4. THIS IS US
5. PEPPER ROW
6. SITA INDIGO
7. NKWO
8. MAKI OH
9. YOGA KONGA
10. JERMAINE BLEU
11. JACQUIE SERIE
12. OMÔL
13. AWA MEITÉ
14. MÍE
15. ABIOLA OLUSOLA
16. I AM ISIGO
17. PEULH VAGABOND
18. OLOOH
19. TERRE D’OMBRE
20. STUDIO IMO
21. HAUTE BASO
22. KENNETH IZE
23. EMMY KASBIT
24. EMEKA SUITS
25. LARRY JAY
26. DIARRABLU
27. POST IMPERIAL
28. WEAR YOUR MASK
29. SISTERS OF AFRIKA
30. MAISON CHÂTEAU ROUGE
31. IMANE AYISSI
As we wrapped up our Conscious Countdown of 31 brands navigating their way through their social and environmental impact, we wanted to show you how plural sustainability is. Whether it is about reducing waste or contributing to better living and working conditions for artisans - through native arts and crafts' promotion - the ultimate vision is always to create opportunities that will fairly benefit all the parties involved, while being mindful of our environmental footprint. Of course this list was not exhaustive, especially when we know that sustainability is more of an inherent feature than an option for most of the brands on the continent considering their local challenges. But we wanted to let you with this: sustainability is not a mere straight line or unique rule but a process we can all strive for.