7 Of The Best Destinations To Shop High End Fashion From Africa Online
@eboneedavis wearing Iamisigo SS20, Ditto Africa campaign
Want to shop the best of Made in Africa but don’t know where to go? Don’t panic, we’ve got you covered. And what’s more, these websites will make you happy. They all deconstruct the common “African fashion” concept associated with wax print only. Here is to more diverse creative perspectives from Africa.
1. INDUSTRIE AFRICA
Nisha Kanabar launched INDUSTRIE AFRICA in 2018, together with Georgia Bobley, as a digital showroom of top emerging and high-end African fashion designers. The vision was to be a go-to destination for international buyers, press and consumers. Today, the “Wikipedia of young African fashion designers” is a brand new e-shop. They just launched e-commerce last week.
2. THE FOLKLORE
Launched in 2018, multi-brand concept store The Folklore offers the finest luxury and emerging fashion brands from the African continent. Writer and entrepreneur Amira Rasool founded her New-York based brand to sell styles made by African designers. The Folklore champions a minimal and contemporary aesthetic.
3. DITTO AFRICA
New-York based fashion designers Idyl and Ayaan Mohallim launched DITTO AFRICA in 2018 as a mobile marketplace of African brands. They recently launched their e-shop where you can find brands from the Diaspora, too. Get their app and be inspired by stories from their creative community.
4. MOONLOOK
MOONLOOK was launched in 2014 in Paris by entrepreneur Nelly Wandji with the desire to offer unique luxury brands from the African continent. Not just about sales, Nelly Wandi’s goal is to educate the world on African savoir-faire and diverse cultural heritage through the creatives she showcases.
5. ONCHEK
2016 saw the launch of the New-York based platform ONCHEK by founder Chekwas Okafor. His goal? Make African luxury fashion accessible to the world. Discover more of the luxury African fashion ecosystem through their brand blog, THEINSIGHT.
6. LAGO54
Emmanuelle Courrèges is on a mission to promote contemporary African creativity. Her product selection conveys her deep passion for African textiles techniques. Paris based, she launched LAGO54 in 2017 with a focus on the French market.
7. AKOJO MARKET
AKOJO MARKET’s watchword is “impact”. The brands promoted on the London-based marketplace are ethically sourced and manufactured, and they create sustainable growth within their local communities through training and employment. Co-founders Annie Rudnick and Natasha Buchler launched their platform in April 2019.
All stores mentioned ship worldwide except AKOJO MARKET - which currently only delivers to the UK.