LUXURY CONNECT AFRICA – Designers insights: Tiffany Amber

“Adire cloth”, “creative prints”, “silk”, “timeless chic”, “made in Nigeria”: these few words should make you think first of Tiffany Amber last collections. The womenswear brand is an institution in the Nigerian fashion industry. Its founder Folake Coker was a pioneer in the industry when she launched her brand 20 years ago. Since then, she has always captured and reinvented the essence of the modern African woman across her collections. I had the opportunity to exchange a few words with her during the event. 

“Every year, every season, every collection, the greatest source of inspiration are the Tiffany Amber women. They tell me, they guide me into the direction to go every season.”

The designer definitely built her AW19 collection offering a wealth of nigerian textile savoir-faire based on the foundations of nigerian craftsmanship heritage.  Adire textile and techniques are the core of this collection. She creates her prints – like the iconic intertwining women print on the pictures below – and extended adire techniques to silk too. She has always worked a lot with silk for its feminine and glamour fluidity. The timeless elegant pieces she is offering are also fully inspired by the traditional Nigerian wardrobe. It stands to reason that she named this collection “Made in Africa, Made for Now”, a collection which obviously echoes her SS18 Culture collection, “Reinventing Tradition”. As a savoir-faire and culture showcase, this collection includes a variety of pieces made with her signature handwoven fabric she created: wide capes, dresses, gowns, skirts and pieces which recall the Nigerian pele.

Glamour iro and buba style, Tiffany Amber Culture Collection SS18 – Tiffany Amber’s Instagram
Tiffany Amber Culture Collection SS18 – Tiffany Amber’s Instagram

However, beyond culture, her strong inspiration across her collections is always the women themselves: “They are different inspirations for different seasons. When you’ve been in the business for 20 years you can’t draw inspiration from one place. So every year, every season, every collection the greatest source of inspiration are the Tiffany Amber women. They tell me, they guide me into the direction to go every season.”. The brand is appealing to classy ladies as much as the youngest. The designer even launched a diffusion line TAN by Tiffany Amber for the latter category. 

TAN by Tiffany Amber x Adara Foundation – TAN by Tiffany Amber’s Instagram
TAN by Tiffany Amber x Adara Foundation – TAN by Tiffany Amber’s Instagram
TAN by Tiffany Amber x Adara Foundation – TAN by Tiffany Amber’s Instagram

For those who would like to buy in Africa, the brand is present in Nigeria, South Africa, Ghana, Kenya and was working on Angola and Senegal at the time. Else, there are often pop up stores in London and in the US.

In the meantime, find some more of my favourite pieces below

Glamour iro and buba style, Tiffany Amber AW19 – Tiffany Amber’s website
Intertwining women print, Tiffany Amber AW19 – Tiffany Amber’s website
Tiffany Amber AW19 – Tiffany Amber’s website
Tiffany Amber SS19 – Tiffany Amber SS19 Lookbook
Tiffany Amber SS19 – Tiffany Amber SS19 Lookbook
Tiffany Amber SS19 – Tiffany Amber SS19 Lookbook

To wrap up on Luxury Connect Africa Trade & Exhibition keynotes, I really enjoyed the event even if it would have been way more interesting to get a chance to attend the talks. Plus, I would have liked to see more clothes being worn either by models or even mannequins. There were a lot of pieces on display but it was a bit difficult to have an idea on how they will fit. Finally, I hope we will see more categories like menswear, bags or shoes in the future editions.

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